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Mindflow

PROJECT TYPE

Branding, Art direction, Marketing materials

YEAR

2024

Mindflow was created to help address mental health challenges within the construction industry. When developing its new identity, the team wanted to establish a clear link to its parent company, Causeway Technologies. The logo reflects this by drawing on the pentagon shape found in the Causeway mark, subtly weaving in themes of togetherness and connection.

To amplify awareness of its mental health charter, Mindflow aimed to bring together a team of influential leaders from across the construction sector, forming Mindflow Utd. It required its own distinct identity to support fundraising efforts and strengthen its presence within the wider Mindflow brand.

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